Introduction to Business – This class covers the basics of business. Students will learn about the different types of businesses (i.e. sole proprietorship, limited partnership, general partnership, c, s and limited liability corporations. Over the course of the class, students will identify the best business structure for their particular product or service. Students will also learn the basics of the business plan. In this class, students will identify their product and/or service, mission and vision statement, SWOT analysis and risk assessment matrix.

Introduction to Budgeting – Students will learn how to create a budget for their product/service. This will include all of the definitions as well as numbers to calculate cost analyses, price, break-even as well as profit margin. Students will create an initial budget as well as a three-year budget to present to potential investors. They will then add this component to their business plan.

Introduction to Marketing and Sales – Students will learn the basics of marketing and selling their product. This will include direct marketing, indirect marketing and the use of social media in branding their product and/or service. Using the previous budgeting course, they will estimate the costs of marketing and branding their product and/or service and add this to their business plan.

Introduction to Accounting and Taxes – Students will learn basic accounting and taxes for their desired business structure(s). This will include journalism as well as understanding the different taxes (sales etc.) as well as pass through taxes, etc. Simple tax write-offs will also be discussed.

Intermediate Business – Students will then be divided up into groups that will use the following business structures for their product and/or service

  • Sole proprietorship
  • General partnership
  • Limited partnership
  • S corporation
  • C corporation
  • Limited Liability Corporation

Students will learn more advanced concepts regarding accounting, insurances, intellectual property and protection, contracts, marketing and taxes.

                                                                    Business Academy Instructors 


In the U.S. small businesses employ over 51% of the work force. Catherine Francis has committed her life to making businesses thrive in an ever-increasing volatile economy. Providing Lean consulting, resources & access to alternative funding sources, and to foreign monies. Ms. Francis helps businesses tap into diverse wealth pockets and opportunities.

As a notable speaker and presenter Ms. Francis launched a series of “hands on” conferences at local universities and colleges titled, “Bridge the Tech Gap” designed to help businesses, bridge the 21st century skills gap in social media and technology necessary to remain globally competitive.

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Training Courses

Business Workshop Introduction Series

$49 Introduction courses, *Multi-course discounts provided

Supplier Diversity: The Multi-billion Dollar Opportunity for Small Businesses (2 hours)

Introduction $49: Learn strategies to ensure your business is profiting from the multi-billion dollar supplier diversity spend designated to small business enterprises. Learn ways to position your company to reap the financial benefits and rewards that your company deserves. Learn about mandatory supplier diversity spending as well us the companies that have voluntary Diversity Spending goals.

Train-the-Trainer (2 hours)

Introduction $49: Get paid for what you know. Learn the tools of the trade. identify strategies to earn money for what you know. Many people are on information overload, however, your passion for helping others succeed with your knowledge and experience can become a lucrative opportunity.

Bridge the Tech Gap: (2 hours)

Introduction $49: Learn the ways social media can grow your business and maximize your profits by learning the best strategies to bring value to your organization and how to identify the best strategies for you.

Developing Scorecards, Key Performance Indicators, and Bonus program. (2 hours)

Introduction $49: Learn how to analyze data to provide baseline assumptions, comparison data (PY vs. CY), and improvement goals for each Key Performance Indicators.

Continuous Improvement / Kaizen (2 hours)

Introduction $49: Overview of Kaizen (Continuous Improvement) which is a strategy where employees at all levels of a company work together proactively to achieve regular, incremental improvements to the manufacturing process.

Quality Management Systems and a Quality Manual (2 hours)

Introduction $49: Overview of the need for a company-wide Quality manual and compliance policies. The quality manual requires documentation of the organization's quality policy, which is the position that the organization takes in regards to quality. It also requires specific and measurable quality objectives, and documents, such as standard operating procedures (SOPs) in order to hold management and employees accountable for quality of the products and systems.

Operate as a Nonprofit, Think like a fortune 100 (2 hours)

Introduction $49: A not for profit is a business. Learn about the business for not for profits, identify the best strategies for your organization to raise capital, learn. Determine if your nonprofit has the ability to become a million dollar charity.

Birth that Baby Business Builder (2 hours)

Introduction $49: Purpose, vision, approach, identify strategies to turn your purpose and passion into a thriving business. Success does not come in a straight line. Learn strategies to minimize the pitfalls, maximize the opportunities and to increase your profits.

Amazon: Bridging the Gap out of Poverty (2 hours)

Introduction $49: Get out of the rat race, understand the way that the Amazon platform can Change your financial status.

Supplier Diversity: Women in Business (2 hours)

Introduction $49: Understand how to use your voice, your skills, experience and talents to impact the world around you. Women have unique, ideas, strategies, approaches and viable solutions to the challenges plaguing our society and businesses. Learn how to use what you have to can change the world.

Leadership Training. (2 hours)

Introduction $49: Training on a growth mindset with an emphasis in Continuous Improvement. Goal – Train the leadership team to deal with an uncertain future by following the 6 basic principles of leadership:

DMAIC: Define, Measure, Analyze, Improve and Control (2 hours)

Introduction $49: Training on the DMAIC (Define, Measure, Analyze, Improve and Control) improvement model for problem solving. Goal – To train the leadership team to identify and solve problems utilizing a suite of tools and techniques.

5S Training (2 hours)

Introduction $49: 5S (Sort, Set in order, Shine, Standardize, and Sustain) overview.

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